New area names like Upper Worli, Upper Juhu and New Cuffe Parade mushrooming in the city have irked corporators in the Brihanmumbai Municipal Corporation (BMC).
The corporators said that the developers using these “hypothetical names” to promote their construction projects should face action by the Brihanmumbai Municipal Corporation. “It is an attempt to wipe out the true identity of the city. If this continues, they might even change the name of Mumbai,” one BMC corporator said.
The issue was raised in the BMC House by senior Shiv Sena corporator Trishna Vishwasrao. Developers are trying to attract buyers by using names of posh areas. They have been misleading people by naming Lower Parel as Upper Worli and Wadala as New Cuffe Parade. It is a practice to name areas by great personalities. But it has been overlooked now, she said.